Alloy Apparel is the fashion brand for Gen Y women. Since its inception in the early 2000s, Alloy has always placed a strong emphasis on the style of young women. It is no secret that the Gen Y has a strong sense of fashion, and Alloy Apparel does not fail to capture everything a young fashionista could possibly love, from figure-flattering jeans to glamorous dresses. After all, the women behind Alloy are proud to be Gen Y.